By 1968, the Ford Bronco had cemented itself as a versatile, go-anywhere vehicle. Its debut had introduced a new class of American 4×4, and just two years in, the Bronco was already gaining traction with drivers who wanted more than just a workhorse. The 1968 model year delivered subtle but meaningful updates that made it more comfortable, more refined, and more widely appealing—without losing its rugged DNA.
Key Features of the 1968 Bronco
- Safety Upgrades: The 1968 Bronco added federally mandated safety features, including side marker lights, padded dashboards, and hazard flashers—small steps that marked a new era of safer driving.
- Powertrain Options: Buyers could choose between the reliable 170 inline-six, the 200 inline-six, or the more powerful 289 V8—each paired with the classic 3-speed manual transmission.
Trim Levels: Offered in three familiar configurations: the bare-bones Roadster, the half-cab Pickup, and the full Wagon with a hardtop roof. Each trim catered to a different lifestyle. - Refined Interiors: Upholstery and trim choices began to expand, giving Bronco owners more opportunities to personalize their rigs.
Why the 1968 Stands Out
The 1968 Bronco represents a moment of balance: rugged and capable enough for farmers, ranchers, and off-road adventurers, yet increasingly appealing to everyday drivers. Its blend of utility and style made it a popular choice for families, young drivers, and anyone who wanted something more distinctive than the average pickup.
Today, enthusiasts love the 1968 Bronco for its clean, no-frills design paired with just the right amount of comfort. It’s a year that still carries the rawness of the early Broncos, but with a bit more polish.
The Lifestyle Factor
The 1968 Classic Ford Bronco isn’t just a utility vehicle—it’s a statement. Its small footprint makes it agile on city streets, while its durability means it can handle beach drives, mountain trails, or weekends at the lake.
Driving a ’68 today is about tapping into that original spirit of freedom and versatility, wrapped in a design that continues to turn heads decades later.
Our Approach
At Classic Ford Broncos, we’ve restored and customized multiple 1968 Broncos—each one tailored to highlight the timeless lines of the original while adding modern engineering, safety, and luxury. From vintage-correct builds to fully bespoke projects, our 1968 Broncos prove that great design never goes out of style.
👉 Explore our past 1968 Bronco builds.
The 1968 Ford Bronco holds a special place in first-generation history. With its careful balance of rugged capability and everyday usability, it remains one of the most versatile and desirable years of the Bronco lineup.
Whether you’re dreaming of a vintage-correct restoration or a fully custom build, a 1968 Bronco is the perfect foundation for creating something uniquely yours.
