One person excited about throwback trucks is Bryan Rood, the 37-year-old owner of a small business in Columbus, Ohio, that restores old Broncos with modern-day interiors and Ford Mustang engines. He has a waiting list of nearly 50 buyers, even with some vehicles priced at $225,000, he said.
“People want the vintage SUVs,” Mr. Rood said. “But they aren’t buying them to show off at car shows. They’re driving them.” He plans to offer customization packages for the next-generation Bronco when it goes on sale.
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